appfy digital marketing agency

Online Marketing Made Simple: A Step-by-Step Guide For Startups

Step-by-Step Startup Marketing Guide In the world of startups, technologies tend to consume a large proportion of time and budget, leaving digital marketing to when it’s already too late. Objectives will hardly be achieved if a start-up is not able to communicate its message and value proposition to its target audience. The digital marketing plan […]

Customers As The Gatekeepers: Psychology And Branding

How to Develop a Unique Brand Humans are diverse, creative, complex, and impulsive creatures, so a strong brand strategy naturally plays a large part in the human psyche. When you look at some of the biggest international brands including Starbucks, Google, and McDonald’s, they all have a warm and feel-good presence subconsciously, so using their […]

Top 10 Factors For Any Law Firm Website

INBOUND MARKETING STRATEGIES FOR SMALL BUSINESSES

The Canadian legal industry is experiencing major shifts in the way they do business. Marketing and business development strategies are more important now than ever, with people using search engines to solve all of their problems, including legal ones. Having an up-to-date Law Firm Website is a big plus. Most attorneys are simply overwhelmed and […]

Secret Steps to Launch a New Branding Strategy

Your new branding strategy constitutes what your Brand has to offer, which ultimately entices the consumer to invest in your product or service. Typically, the brand gives potential customers an accurate representation of the atmosphere they can expect inside a place of business, or the quality they can expect when using a product that they’ve […]